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Digital tools give SMEs opportunity to evolve

Small and medium enterprises (SMEs) stand to benefit from digital tools to manage their finances and operations, as well as make strategic business decisions as the pandemic accelerates the use of technology, experts have said.

Adhitya Satriadi, the managing director of TMP Accounting, said on Thursday that there were plenty of digital tools in the market to help SMEs optimize their businesses.

Adhitya said the pandemic was giving SMEs the opportunity to digitize and better manage their finances throughout the pandemic, which has hit small businesses hard. Out of more than 60 million small businesses in Indonesia, only 13 percent have gone digital.

Micro, small and medium enterprises account for 60 percent of Indonesia’s GDP and 97 percent of the Indonesian workforce, according to official data. An estimated 5.5 million workers risk losing their jobs as a result of the pandemic, indicating the crucial role SMEs play in the Indonesian economy, The Jakarta Post deputy editor-in-chief M. Taufiqurrahman said in the webinar.

Gojek head of merchant platform business Novi Tandjung said a recent survey on its merchants in April indicated there was optimism over an economic recovery. Eight out of 10 businesses said they expected business conditions to improve in the next six months, according to the study. 

Recognizing that the pandemic has forced small businesses to adapt, the government has partnered with tech-based companies to help 2 million small businesses establish an online presence.



Source: The Jakarta Post

Author: Dzulfiqar Fathur Rahman

Original published date: 10 July, 2021


Read full article here https://www.thejakartapost.com/news/2020/07/09/digital-tools-give-smes-opportunity-to-evolve.html

July 22, 2021