Brands can ramp up investments in artificial intelligence (AI) as its demand drives chip advancements, according to trend forecaster WGSN.
“Match fervor with investment as nations seek to establish themselves as AI superpowers,” it said in a sample report.
It said that in China, AI investment is expected to reach $38.4 billion by 2027, while the United States (US) is expected to see $68.14 billion of private AI investment in 2024.
WGSN said the European Commission has committed to investing 1 billion euros per year over the next decade and says it will mobilize a further 20 billion euros from the private sector, as Europe is trying to match China and Silicon Valley.
The report said AI demand drives chip advancements.
“Superior AI chips are at the heart of the AI gold rush as tech companies join the race to compete for dominance,” it said.
Designed to improve computer graphics and image processing, WGSN said, graphics processing units (GPUs) were found to be excellent at non-graphic calculations like those required by many AI systems.
“The rising demand for AI and the capabilities of these chips have made them tech’s hottest commodity,” it added.
The report said nations and companies are keen to obtain the chips, with Saudi Arabia and the United Arab Emirates buying thousands to stimulate tech growth.
The US implemented restrictions on exports of computer chips to China in an attempt to gain a competitive edge, it said.
As many computers cannot keep up with the workload AI demands, WGSN said, Intel, AMD and NVIDIA are driving the next wave of AI-powered personal computer (PC) experiences, with the emergence of the AI PC.
“This game-changer can potentially revive the faltering PC industry. Smartphone-focused chipmakers such as Qualcomm and Taiwan's MediaTek sensed the opportunity and are entering the AI space,” it added
Source: PHILEXPORT News and Features
March 19, 2024
