ASEAN SME NEWS

 
Latest ASEAN news

Matrade eyes more engagement from Sarawak SMEs for exports

KUCHING (Dec 20): The Malaysia External Trade Development Corporation (Matrade) hopes to see more small and medium enterprises (SMEs) from Sarawak taking part in exports, especially in the halal markets, with its vast opportunities worldwide.

This comes as the corporation will organise 252 programmes next year to help companies get involved in export activities.

Matrade deputy chief officer Sharimahton Mat Saleh encouraged Malaysian companies especially from Sarawak to use the facilities provided by Matrade to promote their products and services and expand their overseas market reach.

“Agencies (here in Sarawak) are very helpful in pushing SMEs to the global stage,” she said during a seminar on ‘Halal Potential, and Market Readiness for Halal Products’ in Kuching earlier today.

“Sarawak is the only state with offices in Singapore, Brunei and Kalimantan, which signifies the state’s agenda to push for exports compared to other states.

“Sarawak even held its own initiatives to do its own export awareness initiatives. We can see their focus on the internalisation agenda. We like to see Sarawak brands expand not just nationally but also globally.”

Touching on halal markets, Sharimahton said Malaysia remains as one of the leaders in the halal product market. According to data from the Global Islamic Economy Indicator (GIEI), Malaysia remains in the lead as the top halal exporting country for the eighth year in a row.

“The ecosystem in Malaysia is comprehensive, from certification from Jakim which is very sought after, in spite of how hard it is to get,” she added.

“This mirrors international demand for halal products from Malaysia.

“Muslim consumers on a global scale acknowledge Malaysia’s halal certification on quality and safety. Green sustainability is an element that is already taken into account in this certification.


“These certs will help expand Malaysia export to the 200 countries worldwide.”

Matrade’s upcoming event, the Malaysian International Halal Exhibition (Mihas), which is dubbed as the largest halal trade event in the world, remains the main event to promote the export of Malaysian halal products and services.

According to Matrade Sarawak director Zamzuri Mohamed, Matrade has a good working relationship with the Sarawak Ministry of International Trade, Industry and Investment (Mintred) in helping to increase the marketability of products produced by Sarawak companies to the international market.

“Matrade Sarawak will continue to establish strategic cooperation with various ministries, agencies, trade associations and chambers of commerce in carrying out export-based activities, which can open up more market access and increase export opportunities for the Sarawak business community.”

Also organised in conjunction with Mihas 2023 is the International Sourcing Programme where Matrade brings foreign buyers to Malaysia to hold business matching sessions with Malaysian companies.

This seminar was organised to raise awareness and a deep understanding of the global halal market as a future growth driver. In addition, seminar participants were also exposed to the best strategies in promoting halal products.

The 19th edition of the Malaysia International Halal Exhibition (Mihas) will be organized from 12 to 15 September 2023 with the theme “Leading the Halal World”. The next edition will be organised as a hybrid at MITEC, Kuala Lumpur.

 Source: The Borneo Post

Tengku Zafrul: Malaysia on strong footing to attract quality investments

KUALA LUMPUR (Jan 5): Malaysia’s economy is on a strong footing to attract quality investments, said International Trade and Industry Minister, Tengku Datuk Seri Zafrul Abdul Aziz.

In an interview with CNBC this morning, he said that although challenges still remain due to global economic uncertainties, China’s move to reopen its borders next week bodes well for Malaysia, as China is the nation’s largest trading partner.

“The move will help our exports and economy. Domestically, efforts focusing on environmental, social and corporate governance (ESG) principles in key sectors, enhancing the ease of doing business, and moving up on the value chain in sectors that we are strong in will also help cushion the impact of global economic headwinds.

“Malaysia is forecasting a four per cent growth in 2023. Our (growth) numbers are looking good, inflation is at four per cent and the unemployment rate is at 3.6 per cent,” he said.

Tengku Zafrul added that Malaysia is expected to register a gross domestic product (GDP) growth of 8.0-9.0 per cent in 2022.

For the first nine months of 2022, the nation’s economy expanded by 9.3 per cent, he said, adding that the country registered a 14.2 per cent GDP growth in the third quarter of 2022 amid robust domestic and external demand as well as an improved labour market.

During the interview, Tengku Zafrul also noted several possible concerns that could affect the global economic growth prospects, namely monetary and fiscal tightening, global tensions such as the Ukraine-Russia war which disrupted supply chains as well as exporters’ capacity in meeting ESG market demands.

CPTPP to continue

The minister said the Unity Government, led by Prime Minister, Datuk Seri Anwar Ibrahim, is very much committed to the nation’s participation in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), which came into effect on Nov 29, 2022 in Malaysia.

Replying to a question on whether there would be a new re-evaluation of the 11-member trade deal, Tengku Zafrul said that the Prime Minister himself had signed all the necessary administrative agreements to ensure that exports and imports can continue under the ratified deal.

“There were obviously some issues that were raised by various groups and we have addressed that by taking a number of actions to mitigate some of the concerns, so we are very much committed to participating in it,” he said.

Ringgit to strengthen further

When asked if the worse is over for the ringgit, which depreciated by six per cent in 2022, Tengku Zafrul said he is optimistic that the local currency will continue to strengthen in 2023, given Malaysia’s growth forecast for the year.

“I think the key point here is what is going to happen to the US dollar. From my point of view, I think the (US) dollar has reached a comfortable level,” he added. – Bernama

Source : The Borneo Post

Myanmar and Bangladesh’s government signed the Memorandum of Understanding on rice trade

Depending on to the Government-to-Government pact between Myanmar and Bangladesh, Myanmar has conveyed over 165,000 tonnes of white rice to Bangladesh, according to the Ministry of Commerce. Myanmar and Bangladesh inked a Memorandum of Understanding (MoU) on rice trade on 8 September this year.

As stated by this MoU, Bangladesh has agreed to buy 250,000 tonnes of white rice and 50,000 tonnes of parboiled rice from Myanmar between 2022 and 2027.
Following the MoU, Bangladesh’s Directorate General of Food and Myanmar Rice Federation signed a sales contract for 200,000 tonnes of Myanmar’s white rice (five per cent broken) to be exported to Bangladesh.

 According to the sales contract, Myanmar has exported over 165,000 tonnes of white rice to Bangladesh as of 2 January 2022. The remaining will be delivered by the deadline.
As per the MoU between Myanmar and Bangladesh on the rice trade, 48 companies, under the supervision of the Myanmar Rice Federation, are to export 200,000 tonnes of rice to Bangladesh with Chinese yuan payment between October 2022 and January 2023. See detailed more the following link…
https://www.gnlm.com.mm/myanmar-ships-over-165000-tonnes-of-rice-to-bangladesh-under-g-to-g-pact/

 

Author: NN/EMM

Source: The Global New light of Myanmar

Published date: 7.1.2023

 

FDI inflows slightly decrease in 2022

This year, the total foreign direct investment (FDI) inflows reported a decrease of 11 per cent, while disbursement saw an increase of 13.5 per cent compared to last year.
The total newly-registered capital, adjusted capital, capital contributions, and share purchases stood at $27.7 billion in 2022, equivalent to 89 per cent of last year, according to the Ministry of Planning and Investment's Foreign Investment Agency.
Specifically, 2,036 projects were granted investment registration certificates over the year with total registered capital of almost $12.5 billion, down 18.4 per cent from last year. Adjusted capital reached over $10.1 billion, up 12.2 per cent on-year. A very similar number of projects registered for capital adjustment this year.
There were 3,566 capital contributions and share purchases as of December 20, equivalent to $5.2 billion (a decrease of 25.2 per cent over 2021). One bright spot was disbursed capital, which topped $22.4 billion over the year (13.5 per cent higher than in 2021).
The FIA census also showed that foreign investments were seen in 19 out of the 21 economic sectors during the period. Of which, processing and manufacturing took the lead with $16.8 billion. Real estate was next with a total investment of $4.5 billion, followed by electricity production and distribution with $2.3 billion and scientific and technological activities with $1.3 billion.
It is also worth noting that wholesale and retail, processing and manufacturing, and scientific and technological activities were the sectors with the largest number of newly-registered projects, accounting for 30 per cent, 25.1 per cent, and 16.3 per cent of respectively.
By partner, 108 countries and territories poured money into Vietnam this year. Singapore was on top with $6.5 billion, accounting for 23.3 per cent of the total foreign investment into the country. South Korea came second with $4.9 billion and Japan was third with $4.8 billion. Other names further down the list included China, Hong Kong, and Taiwan. Ho Chi Minh City attracted the largest amount of FDI at just under $4 billion, followed by Binh Duong with $3.1 billion, and Quang Ninh with $2.4 billion.
The export turnover of foreign-invested enterprises (FIE) continued increasing by about 12 per cent on-year to roughly $276.5 billion, making up about 74 per cent of the country's total export value. Their import turnover was estimated at $234.7 billion, up 7.4 per cent on-year and accounting for 65.1 per cent of the total.
The FIE trade surplus was $41.8 billion (including crude oil) or $39.5 billion (excluding crude oil). Local businesses reported a trade deficit of $30.8 billion.
The over 36,278 valid foreign-invested projects accumulated across the country boasted total registered capital of more than $438.7 billion. Their disbursement was about $274 billion, equivalent to 62.5 per cent of the valid registered capital.

Marcos, Xi to discuss trade and security issues

PHILIPPINE President Ferdinand R. Marcos, Jr. on Tuesday said he aims to boost cooperation with China on agriculture, trade and industry, energy and regional security issues when he meets with his Chinese counterpart during his three-day state visit.

“I look forward to discussing regional security issues and problems that do not belong to two friends like China and the Philippines and harness trade and investment relations as we accelerate our post-pandemic growth,” he said in a departure speech streamed live on Facebook.

Mr. Marcos, who took office in June, earlier said the country would be a “friend to all” and “an enemy to none.” His state visit on Jan. 3 to 5 is his first this year and the first outside Southeast Asia.

Private sector representatives will accompany him during the meetings as his government aims to secure 10 bilateral agreements with China, Mr. Marcos said.

“I hope to return home to the Philippines with a harvest of agreements and investments that will benefit our countrymen and further strengthen the foundation of our economic environment,” he added.

In November, Chinese President Xi Jinping met with Mr. Marcos in Bangkok, where they agreed to stick to “friendly consultation” when dealing with the South China Sea dispute, the Chinese Embassy in Manila said in a statement on Nov. 17.

A Chinese Coast Guard vessel allegedly took by force rocket debris that was being towed by a Philippine Navy ship in the disputed waters that month.

Mr. Marcos earlier said his visit to China could be a way to avoid more incidents in the South China Sea.

China claims more than 80% of the sea, which is believed to contain substantial oil and gas deposits and through which billions of dollars in trade passes each year. It has ignored a 2016 ruling by a United Nations-backed arbitration court that voided its claim based on a 1940s map.

During his state visit, the Philippines and China would sign an accord that aims “to avoid miscalculation and miscommunication in the West Philippine Sea,” Foreign Affairs Assistant Secretary Nathaniel G. Imperial said last week, referring to areas of the sea within the Philippines’ exclusive economic zone.

The agreement, which will be signed by Philippine Foreign Affairs Secretary Jose Enrique A. Manalo and Chinese Foreign Minister Wang Yi, would establish direct communication between their offices at various levels, he added.

A group of Filipino-Chinese businessmen and some economists last week said the public should expect more partnerships with China in trade, tourism, agriculture, public housing and security after the state visit.

Some critics view the meeting between Mr. Marcos and Chinese President Xi Jinping with skepticism, citing China’s failure to deliver on its investment promises to ex-President Rodrigo R. Duterte.

“It is hard for me to see any direct benefits from the China trip of President Marcos given the failed promises and unfulfilled commitments of President Xi and his government to then President Duterte worth $26 billion of projects and investments,” Victor Andres C. Manhit, president of local think tank Stratbase ADR, said in a Messenger chat.

“Obviously, it will be hard to see any immediate gains from the visit,” said Michael Henry Ll. Yusingco, a policy analyst. “But the fact is, the visit can be an opportunity for the administration to show its resolve to defend our territorial sovereignty not just to China but to other nations keenly watching the state visit.”

In July, the Transportation department said the Philippines had scrapped its loan applications with state-owned China Eximbank for three multibillion-peso railway projects undertaken under the previous government.

Foreign policy experts this week said the Marcos-Xi meeting would set the tone of relations between the two countries against the backdrop of their sea dispute.

His state visit would also determine whether China is committed to repairing its damaged relations with the Southeast Asian nation, they said.

“Aside from sharing the wonders of our archipelago with our Chinese friends, strengthened people-to-people exchanges will allow us to bridge gaps in understanding between the two countries at all levels,” Mr. Marcos said in his departure speech. — John Victor D. Ordoñez

Digitalizing the dairy industry for higher yield

LAST December Metro Pacific Agro Ventures (MPAV) introduced the Metro Pacific Dairy Farms (MPDF), a result of the acquisition of Laguna Creamery Inc. and a partnership with the Israeli LR Group. The new farm aims to digitalize the dairy industry to improve both milk supply and the quality of life of the milking cows are the primary objectives of the newest venture of the MVP Group.

“By bringing modern farming technology to the Philippine agricultural landscape, MPAV is here to change the face of Filipino farming for good,” Jovy Hernandez, President and CEO of MPAV told the audience at the launch of the Metro Pacific Dairy Farms in Bay, Laguna.

Ninety-nine percent of the Philippines’ milk products are imported. Digitalizing the dairy farm is seen as the best way to tip the scales in the current local dairy industry. The aim is to hit at least 10 percent of local milk supply by the time the farm is in full operation. Apart from the LR Group MPAV is cooperating with the province of Laguna, University of the Philippines at Los Baños, the Department of Trade and Industry, and the National Dairy Authority in a campaign it calls #FreshForward.

This modern farming technology will extend to all agricultural ventures of MPAV, but at the MPDF, it is all about creating a facility that will improve milk production—the initial target is about 6 million liters annually—from about 600 milking Holstein-Friesian cows by 2025, the year the MPAV dairy farm is expected to be in full production.

The LR Group leads the implementation of the necessary agriculture technology for MPDF. Starting with knowing the needs and available resources, manpower and technologies LR brings a mindset needed to create development by applying innovation and out-of-the-box thinking to the agriculture field.

“We will operate the dairy farm using proven technologies from our many ventures globally. This includes Cloud-based systems and monitoring devices on the cows themselves. We need to meet our target of approximately 30 liters of milk per cow. Our proven processes incorporate feed mills, dairy processing facilities, and agricultural operations—for corn production for example—to ensure high-quality protein sources for the cows,” Ami Lustig, co-founder of the LR Group told Malaya Business Insight.

LR Group will provide both the production and dairy operations processes which include state-of-the-art Cloud technologies to help monitor the cows while MPDF manages the marketing of its products of which Carmen’s Best, a recent acquisition of the MPAV will be the first client. The arrangement with the LR Group also means that with their expertise, the development of the local agricultural industries—first surrounding Bay, Laguna and may expand across the Southern Luzon region guarantees offtake, allowing farmers to more productive ensuring economic success.

“We will have essentially like a smartwatch on the cows,” Ron Ben Yami, chief technology officer and also a co-founder of the LR Group. He said that monitoring the cows’ movements, basic vital signs, and feeding patterns can reflect back on the production and inventory of feeds.

“Happy cows are important to the whole ecosystem. Happy cows make the best milk,” Hernandez said adding that the MPDF is a commercial operation—consolidated resources and infrastructure to offer the best products to the market.

“To get the freshest grains to mill and feed the cows is part of how well we treat them—knowing that the cows are central to this success of a dairy farm,” Yami added, emphasizing how agro-industry will ensure high yield while generating jobs throughout the community.

MPDF will also implement global, sustainable technological advancements. MPDF will be equipped with solar farms that will produce power for the dairy facility, a water treatment plant that will provide human-grade drinking water for cattle, and a waste management facility that will allow the facility to produce fertilizer.

30 Filipino exhibitors to join German trade fair

THIRTY Filipino exhibitors in the home, fashion and lifestyle (HFL) industries will take part in the "Ambiente 2023," a trade fair to be held at Frankfurt Messe, Germany.
 
The Department of Trade and Industry's Center for International Trade Expositions and Missions (Citem) said that several micro, small and medium enterprises (MSMEs) and artisan communities in the HFL sector will feature their products in the fair slated on February 3 to 7, 2023, all to be showcased under the DesignPhilippines Brand.
 
Ambiente will prioritize four product areas for dining, living, giving and working while taking into consideration sustainability, materials innovation, and design breakthroughs and trends.
 
Citem added that out of the 30 participating exhibitors, 10 will come from Tarlac, the country's Partner Artisan Community.
 
"We are excited for the competitive roster of exhibitors which will be featured in the 2023 edition of Ambiente," Citem executive Dr. Edward Fereira said. "In addition, a mix of returning and new exporters is set to shine on the international stage where our local designs can be appreciated by attendees from different parts of the globe."
 
He added that the strong presence of home-grown products in the trade fair will allow Filipino MSMEs to reach more markets, particularly from Europe.
 
"Our team at Citem is committed to offering the world a global range of export-ready products," Fereira said.
 
The Philippine pavilion will also continue the narrative of "Hands that work" from its previous participation in 2022, which was inspired by the fine workmanship and creative use of natural materials by the local communities that cultivate home-grown crafts.
 
Ambiente 2023 marks its first comeback after its three-year break with around 4,700 exhibitors confirming their participation in the trade fair.
 
Source: Manila Times

Talent shortage in Singapore biotech to grow almost 30% in next 10 years: SGInnovate

THE shortage of biotech talent in Singapore is set to widen by 29.2 per cent over the next decade as the sector expands, according to a report released by deep tech investor SGInnovate on Monday (Dec 19). 

Authored by global strategy firm LEK Consulting, the report forecasts that the number of biotech companies in Singapore will grow by over 61.5 per cent between 2022 and 2032, from 52 to 84. 

The number of clinical-phase companies is expected to more than double to 36 in the next 10 years, while those in the commercial phase are expected to grow from three to nine. The number of pre-clinical companies, which has grown rapidly since 2012, is expected to stand at 39 in 2032.

Biotech startups are a key engine of innovation, as global pharma companies pursue a strategy of acquiring, co-developing with or licensing therapeutics from smaller biotech companies. While the outlook for Singapore as a biotech hub is positive, talent is a key constraint. 

The shortage in the number of personnel is set to grow 30 per cent, from 154 in 2022 to 199 in 2032, the report predicts. Key roles facing the shortage include research and development, production, regulatory affairs and business management.

Table with 5 columns and 5 rows. Currently displaying rows 1 to 5.
Company phasePre-clinicalClinical
Year2022203220222032
C-suite/board2018036
Manager70522850
Junior2061637

It is mainly biotech companies in the clinical stage that are set to face shortages, across junior, manager and C-suite roles. The gap is most critical at the C-suite level, with the need for professionals that can support business management activities such as fundraising and business direction.

Managers who drive vendor and third-party engagement would also be in shortage.

In contrast, the talent gap is expected to narrow for pre-clinical companies, as research professionals flock to these companies for hands-on industry experience with these early-stage players, the report said.

To address the talent crunch, the report recommends that biotech companies accelerate career progression for experienced juniors reaching managerial level, through rotations and secondments. Incentives could also be provided for talent to relocate from overseas.

Meanwhile, biotech companies should be incentivised to conduct their phase II and III clinical trials locally, to allow professionals to gain experience with industry-level operations. Phase II trials involve testing a drug in a larger group, while phase III trials compare the safety and efficacy to existing treatments, before commercialisation. 

“Singapore can also position itself as a facilitating hub for trials in the Asia-Pacific region, especially for local and overseas biotech companies that target this market,” the report said. 

It also suggested that pre-clinical research organisations could be set up in Singapore, to provide professionals with opportunities to manage the outsourcing of experiments in pre-clinical settings.

SGInnovate will work with industry stakeholders to support biotech talent development based on the report’s insights, said Juliana Lim, the organisation’s executive director for talent. 

“While the talent gap remains a perennial issue for biotech companies globally, the demand for expertise in these areas presents an opportunity for researchers and academia to gain industry exposure,” she added.

Source: The Business Times. Link Here.

Corporate governance improves among Singapore companies: Asean scorecard

CORPORATE governance practices among Singapore companies improved in 2021, with the average score of its top 100 public companies by market capitalisation breaching 100 points for the first time. This was out of a maximum score of 130 points, according to the latest edition of a corporate governance scoring system for companies in the Association of Southeast Asian Nations (Asean) countries.

Singapore companies scored an average of 101.1 points in the 2021 Asean corporate governance scorecard, a 14.5 per cent increase from an average of 88.3 points in 2019, said the National University of Singapore Business School’s Centre for Governance and Sustainability (CGS) and the Singapore Institute of Directors on Wednesday (Dec 14). Both entities have been tasked to serve as Singapore’s domestic ranking body for the biennial assessment since 2013.

These companies make up a total of about S$586 billion in market capitalisation as at March 2021, which is about more than half of the Singapore stock exchange’s market value of about S$1 trillion at that time. 

Out of these top 100 companies, which have been scored on publicly disclosed information up to November 2021, 62 of them scored at least 75 per cent on their corporate governance practices, translating to a raw score of 97.5 points. Companies that have scored at least 75 per cent are placed in a category known as the “Asean asset class”, which is marketed as a mark of quality for investors interested in investible entities in this region.

Only 26 Singapore companies made it to the Asean asset class in the 2019 assessment. Singapore’s representation in this category grew from 18.8 per cent (26 out of 138 entities) in 2019 to 26.5 per cent (62 out of 234 entities) in 2021. 

For the first time, 29 real estate investment trusts (Reits) and business trusts were included in Singapore’s ranking in the 2021 assessment. Just over seven in 10, or 72.4 per cent, of them did well enough to score 75 per cent and above, while 57.7 per cent of publicly listed companies did so. 

However, CGS director Lawrence Loh, who is also a professor at the university, said during a media conference on Wednesday that the inclusion of Reits and other business trusts were not the main reason for the improvements in corporate governance performance. Rather, there was a levelling up across the board. 

Loh pointed out that the average score of Singapore corporates that made it to the Asean asset class category was shaved slightly from 108.1 points in 2019, to 106.2 points in 2021. 

In contrast, those that scored below 75 per cent registered an increase of 11.7 points to 93 points – higher than the 81.3 points non-Asean asset class companies achieved in 2019.

“Good corporate governance is not always done at the top. In fact, once you’ve reached the upper tier, it’s very hard to improve anymore, because you have reached that point where a little nudge will take a lot of effort. But we are very happy that the non-Asean asset class over the last round has made significant strides across the board, which is something that pulled the entire train forward. So it is actually the non-Asean asset class pulling everybody up, not the Asean asset class,” he said. 

The Asean corporate governance scorecard is made up of five components: rights of shareholders, equitable treatment of shareholders, role of stakeholders, disclosure and transparency, and board responsibilities. The scores in these focus areas add up to 100 points, with a maximum of 30 bonus points given to companies that display good market practices beyond the basic requirements. 

The main drivers of improvements in corporate governance practices among Singapore corporates were due to progress made in board responsibilities, which have a large weightage of 40 per cent; and the role of stakeholders, said Loh. Shareholders’ rights and equitable treatment of shareholders are the two areas Singapore corporates have been stagnant in. 

With an increased focus on sustainability issues and environmental, social and governance (ESG) disclosures, which fall under the “role of stakeholders” scoring component and only have a 15 per cent weightage, Loh said Singapore could advocate for this particular area to be emphasised more in the overall score. This would help to move the scorecard more in line with initiatives in Singapore’s domestic market, with the Singapore Exchange mandating ESG disclosures from 2022. SGX is also considering plans to mandate remuneration disclosures of company executives. 

However, John Lim, lead member of Singapore’s domestic ranking body, noted that Asean is a region with varying levels of development, and there is always some accommodation that needs to be made to develop a collective scorecard for use at the regional level. Besides Singapore, the top 100 listed companies in Indonesia, Malaysia, the Philippines, Thailand and Vietnam were also included in the latest scoring exercise. 

Nevertheless, Lim noted that this Asean corporate governance index is increasingly benchmarked against principles of corporate governance set out by the Organisation for Economic Co-operation and Development and G20, to raise its relevance among external bodies, including international institutional investors.

Top scorers include Netlink NBN Trust, UOB, ComfortDelGro and – before it was privatised – Singapore Press Holdings. These four companies are also among the top 20 Asean publicly listed business entities. 

Beyond the top four scorers, other Singapore companies that made it to the top 10 domestic rankings are CapitaLand (before it restructured into CapitaLand Investment), Keppel Corp, Singtel, Far East Hospitality Trust, Singapore Post and Sembcorp Industries.

Source: The Business Times. Link Here

How to Win New E-commerce Customers – and Keep Them

5 tips for more effective e-commerce

The world is starting to shake off the lingering effects of the pandemic. Now the long-awaited “new normal” is shaping up to be quite different to what went before – especially for e-tailers. COVID fundamentally shifted consumer behavior as older buyers joined younger generations in embracing online shopping. But under a shifting economic environment, there are additional new influences on how and where consumers are shopping. For SMEs who turned to e-commerce as a pandemic lifeline, the question now is where should they focus their attention to win new customers and ensure continued success?

New research from FedEx provides a useful roadmap to help navigate the latest e-commerce trends to help enhance your online experience. The platforms you sell from, how environmentally friendly you are and how personalized your service is with options, offers and entertainment will all impact the clicks you receive and help build repeat purchases. Here are five tips for immediate impact.

Tip 1: Move to marketplaces

Today, the most customer-dense locations are online marketplaces. They account for almost 80% of the region’s e-commerce spend and that share has been increasing over the last three years. 93% of consumers currently purchase from marketplaces and more than half (55%) buy only from them.

Over 40% of SMEs already use marketplaces exclusively compared with a quarter who only sell direct to consumers using their own e-commerce platforms. Control of functionality and customer data, building brand awareness and avoiding restrictions are among the reasons for maintaining owned brand platforms. These are all great benefits, but in following only this track you miss out on the high traffic and lower set up costs that marketplaces offer.

To make the most of these opportunities, SMEs should select the marketplaces that offer the best ease of use for consumers and closer integration with logistics service providers which will result in more sustainable growth.

Tip 2: Support sustainability

E-merchants consistently underestimate consumer expectations around sustainability. Nearly 75% believe that price and delivery speed matter more to consumers. The real picture is completely different. 8 out of 10 of consumers expect their e-tailers to be sustainable. To succeed in the new normal, e-tailers need to radically change their mindset. Consumers confirm that delivery speed is an important consideration for them, but it is alongside sustainability not instead of sustainability.

70% of consumers say they are more likely to buy goods from a company with an effective Environmental, Social and Governance (ESG) policy. That’s an opportunity waiting to be tapped. Only 29% of SME e-tailers have an ESG policy in place. Logistics is an important area to consider in an ESG strategy and it’s a good idea to ask your logistics partners what they are doing to actively decarbonize. As well as using sustainable packaging and electric vehicles for delivery, digital solutions can reduce paper, increase efficiency and improve customer experience. Communicating sustainability wins to customers and involving them in the process can also enhance differentiation and boost loyalty.

Tip 3: New payment processes

Search Google for “Ecommerce Payment Methods” and you’ll get over 18 million hits. And even more ways to pay are appearing nearly every day. Which of them will reach critical mass is an open question, but over two-thirds of consumers (69%) say they prefer to buy from companies that support the latest payment options.

SMEs are well aware of the opportunity, with 69% agreeing that payment process is an effective competitive differentiator. But integrating new payment methods into their systems and day-to-day operations can exacerbate two of the top e-commerce pain points – cybersecurity and customer fraud.

To make progress and remain competitive, SMEs must pick the most promising payment methods to invest resources in. Ease of integration with day-to-day operations and customer experience are as important as mitigating cyber threats and preventing fraud.

Tip 4: Prepare for shoppertainment

Shoppertainment combines ecommerce with entertainment and the everyday lifestyle of the target audience. At present, only 30% of SMEs use it to engage with online customers. However, since it is so popular with consumers who say it encourages them to make e-commerce purchases, many e-tailers are seriously considering employing shoppertainment to attract new customers and increase transactions.

The approach can be particularly effective when combined with big e-commerce events like Black Friday or Double Days which continue to prove their staying power. At least half of the consumers in our survey want more online shipping festivals, and 90% of e-merchants plan to hold their own shoppertainment events within the next 12-months.

With appetite for events and offers certain to grow, businesses need to manage these and ensure that the consumer e-commerce experience is not compromised. That means researching the most engaging formats and determining how logistics providers can support peaks in activity and fulfill deliveries.

Tip 5: Make it personal

Personalization used to mean knowing a customer’s name. In the new world of e-commerce it’s all about understanding and accommodating preferences, and responding quickly when consumers change their minds.

The majority of consumers favor increased personalization. Some 70% of the consumers in our survey agree that it improves their e-commerce experience and are willing to spend more with companies that do it effectively. A solid 80% of SMEs are also convinced, and plan to invest further.

One good way to get more personal is by rethinking the delivery process. It is now possible to give consumers the freedom to customize where and when deliveries happen – at home, the office or a delivery locker – and update it on-the-fly as their day evolves.

Fuel up for the future

E-commerce has established itself as the fastest moving part of the retail sector. Now that the COVID pandemic has habitualized the world to the idea of living online, the speed of change can only accelerate.

E-tailers need to actively monitor what is working with online customers and staying ahead of what competitors are doing are critical considerations. Logistics providers like FedEx can be invaluable partners in tackling the latest trends and meeting the expectations of growing numbers of increasingly sophisticated consumers.

Source: SME & Entrepreneurship Magazine. Read more HERE.

Brunei scraps requirement for travellers to purchase COVID insurance

BANDAR SERI BEGAWAN – From December 1, travellers — both Brunei citizens and foreign nationals — will no longer need to purchase travel medical insurance before entering or exiting the sultanate.

The government on Monday (Nov. 28) announced plans to scrap the requirement, which was introduced when travel restrictions were lifted last April.

Brunei citizens will also no longer have to register their travel information via MFA e-Register, although they are still encouraged submit their details online so that the nearest Brunei mission can reach them in the event of an emergency incident overseas, such as a natural disaster or terror attack.

The government’s COVID-19 Steering Committee also announced extended hours to land border checkpoints.

Source: The Scoop

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Cambodia set to explore new markets for GFT

 

Cambodia will expand its garment, footwear and travel goods (GFT) export market to more countries in its bid to remain competitive in the industry, especially in the wake of challenges from the European Union (EU) market, under a new policy directive for the sector.

The country’s GFT Development Strategy 2022-2027, discussed recently during the launch of the GFT Sector Brief, undertaken jointly by the European Chamber of Commerce in Cambodia (EuroCham), Textile, Apparel, Footwear & Travel Goods Association in Cambodia (TAFTAC), and Internal Labour Organization (ILO), clearly points to this direction.

Huot Pum, Under Secretary of State, Ministry of Economy and Finance, said at the event that the new strategy proposes market diversification as a key along with other objectives such as promoting investment in high value-added and high-end products, strengthening human resources and improving the conditions of the workers, for keeping the GFT sector competitive and sustainable.

The Sector Brief pointed out that GFT exports to the EU, one of the country’s traditional export markets, dropped by 20 percent in 2020, from $4,257 million in 2019 to $3,410 million, and further declined by another 20 percent, to $2,726, in 2021.

The decline in 2021 is mostly attributed to the exit of the UK from the EU bloc. The actual drop in GFT exports to the EU market, subtracting the UK’s withdrawal from the EU, was just 1.26 percent in 2021.

The Sector Brief said that Cambodia was able to overcome some of these challenges by diverting its GFT exports to other markets, particularly the US. Here, the share of exports rose to 43 percent in 2021, up from 37 percent in 2020, thus making the US the largest single market for Cambodia’s GFT exports.

At the same time, the share of Cambodia’s GFT exports to some other markets – outside the US and the EU – also increased to 33 percent in 2021, from just 28 percent in 2020. This development can again be attributed to the ‘Brexit effect.’ If the UK was included in the 2021 comparison, the share of the sector’s exports to the ‘Rest of the World’ markets remains almost the same.

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Author: Manoj Mathew

Source: Khmer Times