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Tuesday, 16 May 2023
Thursday, 31 August 2023
DEEP - Digital Export Enablement Programme [Register by 30 April 2023]
Tuesday, 16 May 2023
Location : Virtual
Digital Export Enablement Programme (DEEP) for ASEAN MSMEs
Google, the International Chamber of Commerce and International Trade Center have partnered to come up with a curriculum tailored to equip 1000 MSMEs in ASEAN in digital export-relevant skills. Pulling together the tools and capabilities of all 3 organizations, the training will cover the fundamentals of market research as well as developing skills in digital marketing and creating digital export strategies for MSMEs. This initiative is in response to research by Google and ICC last year which found that ASEAN SMEs were keen on digital exports, but lacked the skills to do so (report here).
More details on the DEEP programme and the application link can be found here. Sign up by the deadline of 30 April 2023!
FAQ
Q. Will I need to pay to participate?
A. Participation in the DEEP programme is completely free for the trainers as well as SMEs.Selected trainers will be compensated for delivering pre-decided training sessions as part of the programme.
Q. When does the programme start and how long will it last?
A. The DEEP programme for SMEs will kick off on May 16, 2023, and conclude on July 8, 2023. The approximate time commitment expected from SMEs is 30 hours over 3 months. In addition, a selected group of 150 SMEs will receive 4 hours of advanced digital marketing coaching from August 1-31, 2023. The Training of Trainers module will commence on May 17, 2023, and end on June 13, 2023. Selected trainers will be expected to deliver the training sessions between June 19, 2023, and July 8, 2023.
Q. Will I get a certificate for participating?
A. Participants who successfully complete the course will be awarded a participation certificate from Google, ICC, and ITC.
Q. What is the curriculum for the training programme?
A. DEEP will cover the following topics:
- Selecting the right marketing channelMarket research
- Digital marketing
- Trade finance
- Incoterms®
